SMS Marketing To Engage Their Customers.

sds 22SMS marketing is a wonderful marketing strategy that business users can make use of and reach out to a larger prospective customer base. Besides, it’s the cheapest way to reach to your target customers.

TextGoose can help you make more sales, increase traffic to your site and maintain loyalty of your customers.

Many business owners are continuously looking for a better mobile marketing strategy and ideas for a new app for their businesses.

Before adopting any marketing strategy, its good idea to take time and look at how successful mobile marketers utilize mobile marketing for maximum benefit.

Starbucks is one marketing team that anyone can give credit and proudly endorse. This professional mobile marketers have a qualified team who are creating unique ideas that have made them unbeatable.

Before coming up their new, flashy iOS and Android app, they utilized SMS for promotions and specials.

Why SMS?

Starbucks have scaled the heights of marketing by realizing the unique position SMS takes in reaching customers. They recognize that SMS is one of the simple ways of informing users.

Almost everybody has a mobile phone and therefore can access SMS. Given that not everyone has access to an iPhone or Samsung galaxy , its much easier to opt into a phone number list than to download an app, login, create an account and go through all the setup.

For years, Starbucks utilized mobile marketing to offer services such as promotions to their customers. They use of humor makes it easier for them to attract traffic into their outlets.


One thing I’m sure of is that retailers can really reap huge benefits from trying out Starbucks. And before considering a different app for the purpose of reaching their customers, they should try collecting phone numbers and send messages directly to their customers.

By getting Starbucks, retailers can save a lot of money and create a good impression.

Another thing that makes Starbucks stand out is the kind of personalization their offer. They carefully draft the messages in a way that they will delight the receiver. This way, they are able to attract new customers.

In order to achieve success just like Starbucks have done, it’s a good idea to customize your messages before sending them out in a way that they address what the customers love, need or desire.

If you want to try sms marketing, sign up and try TextGoose today. It is 100% free.

Considerations When Choosing The Best Promotional Pens For Advertising

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We are living in a world where businesses are competing all the time. There are so many brands in the market, and, therefore, it is the responsibility of the business owner to market their brands effectively.

The ultimate goal of any business is to make profits. Sometimes two or three businesses can exist in one location but one of them is the only one that invests in advertising its product. Assuming that all factors are held constant, the business that invests in advertising will be in a position to make huge profits. There are various ways in which business and even companies conduct their advertisement.

One way is through the use of promotional pens. That is not enough; you have to make some considerations when choosing the Promotional Pens for advertising.Promotional Gift 08

Advertising promotional pens can make an excellent and inexpensive foundation for branding a campaign. Pens are frequently used by customers in their day to day activities hence they are suitable for advertising a certain brand. The other advantage of pens is that they tend to be kept for a longer term than flyers and other forms of materials.

There are a number of considerations that you should make if you are interested in using promotional pens as part of your campaign to establish new customers or brand to your current customers. Your Pen will be as effective as the advert that is put on them. It is advisable that you distribute your pens in such a way that your potential customers are aware of your brand as they receive the pens. This will ensure that you get the optimal value of the money that you have invested in your advertisements.

You will need to be very cautious of the text or art you put on your pens when selecting the customizations for your adverting promotional pens. In most instances, manufacturer normally have strict limitations on the amount of space that can be used for customizations on a pen. The larger the print on the pen the higher the cost of your project.

Most manufacturers allow for one base color to be used in the basic rate of customizations. You will be in a position to choose that single color from a palette of available colors. If you intend to use more than one color, you will need to dig deep into your pocket for each color you want to use .In addition, you will be required to pay a price per pen to cover the costs of the ink.

Promotional Gift 12The other important thing to consider when choosing the best advertising promotional pen is the style of the pen. You will be presented with many options when selecting a pen for your advertising campaign. Some are made of plastic while others are metallic. Biodegradable pens are ideal as they are environment friendly.

Metal and biodegradable pens are both more expensive than standard plastic pens. Cheap is always expensive and, therefore, you should avoid using cheap plastic pens. Metal pens and long lasting pens are the ideal pens for that purse.

Lastly, it is important to check your bulk pricing options. Bulking pricing can actually lower the amount you pay per pen if you are looking forward to buying a higher number of pens. It is also important you check the specific style of the pen you want to buy.

This is because each type of pen has a different minimum threshold for bulk pricing. Those are the considerations you should make when choosing the best Promotional Pens for advertising.

How to start an Import and Export Business

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If you’re thinking of starting a business, then the import and export is the way to go. The export and import business not only does it require little financial investment to start, but it also gives you the opportunity to work with people from all over the world. You don’t require any previous experience. All you need is the desire and hard work.

Here is want you need to know.

Decide which type of business you wish to start. You can either start a import export 01management company, an export trading company or become an import/export merchant. Each one these depend on what your desires are. For example if you would want to partner with local sellers to find foreign buyers, then Export Management Company is the way to go. If you desire to keep all the profit and assume all the risks you can become an import/export merchant.

The next step is to get the required legal licenses and permits. Although most importing and exporting doesn’t require licenses, there are those that require special licenses. Depending on what you decide to specialize in, you may be required to get licensed. If you’re importing military surplus, for example, you’ll have to ensure you’re doing business well within legal bounds. Goods such as furniture don’t require licenses.

Have a target niche to focus on during the early stages. Import/export activities cover a wide range of industries; it is, therefore, best if you first focus on a single target so that you can gain experience.

Establish both international and local contacts in your target niche. This is the most time-consuming step associated in starting your own import/export firm but the most important. Ensure you have a list of all international and local businesses in your chosen target, and start a direct marketing campaign. Make calls, send emails and post marketing products directly to sales and purchasing department in each company, and make sure you follow up on all communications and agreements.

import export 02Make sure you know the needs of everyone on your contacts list, and start making connections. List all the companies that have expressed interest in doing business with you in the earlier step. Contact the purchasing and sales department in each company to discover which products they have to offer to foreign buyers, and which products or materials they wish to buy from a foreign source.

Once you’ve established the needs and offerings of your potential clients, you just need to connect the dots, and you’re on your way.